Google Analytics is provided free by Google to webmasters. It has a myriad of uses and is truly the default tool to monitor a website. It does not matter what industry you are targeting the data provided by Google Analytics is crucial for understanding the digital relationship with your customers and potential customers base.
Google Analytics is a relatively easy platform to utilize in understanding how your website and even app users are engaging and interacting with your Brand, content and Digital properties. Here is what Google says about this product: “Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.”
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