One of the first considerations as you review the creative brief for your graphic design project is where it will be used. Designing for print is comprehensively different than for digital. Not least of which is that print products are generally static in concept versus digital. A print design with a print run of thousands that includes an error is a very time consuming and expensive error. There are numerous additional considerations and here are just a few:
- Color and Resolution
- Engagement Opportunities
- Layout Freedoms
- File Types
Graphic designers can work absolute creative wizardry whether its for print or digital. It’s not a matter of just pulling together a group of images. Every good graphic design whether for print or digital starts with a well defined creative brief. A creative brief will provide an outline of the target and key benefits to be outlined as a value proposition in the design. With a brief in hand it is possible to create an outstanding graphic project.
The elements of a design will contain components that ensure the focus of the creative brief is correctly aligned within the project.
- Lines to draw attention to points of focus or boundaries around a shape.
- Color provides a number of opportunities to engage with the audience. Color speaks to the mood and the brand.
- Point – the point is generally the beginning or end of something that can inflect upon the imagination to relate a purpose.
- Form and shape define dimensional areas within the space of the deign. The shapes can be recognizably formed or abstract in nature.
- Scale – the scales used in design are the critical component in building a visual hierarchy in the design. Stating the obvious the bigger the image the more the audience is drawn to it.
- Contrast – the abutment of design elements that contrast to reflect the focus of the design.